No formal launch for new Williams

[John S]

Maybe they are keeping costs down or perhaps they need the time to get the new Cosworth engine happily mated to the car?

Williams will not stage a formal launch event prior to the track debut of its 2010 single seater, it has emerged.

The Cosworth-powered FW32 is scheduled to run for the first time at the Valencia group test at the beginning of next month.

Rubens Barrichello said this week he will be at Williams' Oxfordshire headquarters shortly before travelling to Spain for the test, but it emerges that his visit will not be for a car launch.

"I have seen a gleam in the eyes of the team staff, they are as passionate about what they do as I am. The atmosphere is great," said the 37-year-old Brazilian.

OneStopStrategy.com, Today

[Scott]

Really, formal launches are for the sponsors.  If the sponsors of Williams don't care either way, or would rather Williams use their capped budget (my guess) for engineering, then why bother with the expense?