collapse

* Welcome

Welcome to GPWizard F1 Forum!

GPWizard is the friendliest F1 forum you'll find anywhere. You have a host of new like-minded friends waiting to welcome you.

So what are you waiting for? Becoming a member is easy and free! Take a couple seconds out of your day and register now. We guarantee, you wont be sorry you did.

Click Here to become a full Member for Free

* User Info

 
 
Welcome, Guest. Please login or register.
Did you miss your activation email?

* Newsletter

GPWizard F1 Forum Newsletter Email address:
Weekly
Fortnightly
Monthly

* Grid Game Deadlines

Qualifying

Race

* Shoutbox

Refresh History
  • Wizzo: :good:
    March 05, 2024, 11:44:46 PM
  • Dare: my chat button is onthe bottom rightWiz
    March 03, 2024, 11:58:24 PM
  • Wizzo: Yes you should see the chat room button at the bottom left of your screen
    March 02, 2024, 11:39:55 PM
  • Open Wheel: Is there a Chat room button or something to access “Race day conversation”
    March 02, 2024, 02:46:02 PM
  • Wizzo: The 2024 Grid Game is here!  :yahoo:
    January 30, 2024, 01:42:23 PM
  • Wizzo: Hey everybody - the shout box is back!  :D
    August 21, 2023, 12:18:19 PM

* Who's Online

  • Dot Guests: 332
  • Dot Hidden: 0
  • Dot Users: 3
  • Dot Users Online:

* Top Posters

cosworth151 cosworth151
16143 Posts
Scott Scott
14057 Posts
Dare Dare
12983 Posts
John S John S
11253 Posts
Ian Ian
9729 Posts

Author Topic: Lotus Racing joins forces with CNN  (Read 1479 times)

Offline John S

  • F1 Legend
  • ****
  • Date Registered: Jan 2007
  • Location: Lincolnshire, UK
  • Posts: 11253
  • 11550 credits
  • View Inventory
  • Send Money To John S
  • Max for 3rd title! - to see more Toto apoplexy.
Lotus Racing joins forces with CNN
« on: March 02, 2010, 08:43:20 PM »

Whilst one of the first new teams, USF1, goes kaput the last of the new teams, Lotus, goes from strengh to strengh; with an American sponsor to boot. :confused:

By Pablo Elizalde Autosport, Today

The Lotus Racing team has signed a partnership deal with leading news network CNN, it was announced on Tuesday.

The team, which is bringing the Lotus name back to Formula 1 for the first time since 1993, said CNN's logos will on the T127 cars during the 2010 season.

"We are very proud to welcome CNN into the Lotus Racing family," said team principal Tony Fernandes.

"It is a sign of the positive impact we have already made in the global business market that such a prestigious brand, familiar to millions around the world as the definitive source of news and current affairs, has made the decision to partner with us.

"The whole team and I are looking forward to working with CNN in the months and years to come on some very exciting campaigns."

The deal will be managed by CNN's commercial 'Partner Solutions Group', led by Rani Raad, senior vice president CNN International Advertising Sales.




Racing is Life - everything else is just....waiting. (Steve McQueen)

FW14B

  • Guest
Re: Lotus Racing joins forces with CNN
« Reply #1 on: March 02, 2010, 09:10:49 PM »
That seems a pretty big name for Lotus, well done to them!

Online Dare

Re: Lotus Racing joins forces with CNN
« Reply #2 on: March 02, 2010, 09:14:11 PM »
I'm glad for Lotus but it makes me
wonder why CNN couldn't throw some
money USF1's way
Mark Twain once opined, "it's easier to con someone than to convince them they've been conned."

FW14B

  • Guest
Re: Lotus Racing joins forces with CNN
« Reply #3 on: March 02, 2010, 09:16:24 PM »
Maybe CNN tried but found out things about USF1 we didn't know?

Online Jericoke

Re: Lotus Racing joins forces with CNN
« Reply #4 on: March 02, 2010, 09:23:35 PM »
Maybe CNN tried but found out things about USF1 we didn't know?

Even though Speed Channel wasn't formally affiliated with USF1, CNN is a direct competitor for Fox News, part of the same umbrella organisation that Windsor worked for.  So CNN and USF1 wouldn't be a natural fit.  (Not to say it couldn't work... just not something that would come together easily.)

It's probably a non-US arm of CNN that is supporting Lotus anyway (I know that a brand is a brand, but the advertising monies are still divided up by region, and I doubt that US dollars are going to Lotus.  For now.)

FW14B

  • Guest
Re: Lotus Racing joins forces with CNN
« Reply #5 on: March 02, 2010, 09:27:36 PM »
Thanks for pointing that out Jeri  :good:

Makes sense for them to not have been looking into USF1 then!

Online Dare

Re: Lotus Racing joins forces with CNN
« Reply #6 on: March 02, 2010, 09:33:40 PM »
I think theres a more sinister reason behind
this.It was done tp p*ss Cos off ;)
Mark Twain once opined, "it's easier to con someone than to convince them they've been conned."

 


SimplePortal 2.3.6 © 2008-2014, SimplePortal
Menu Editor Pro 1.0 | Copyright 2013, Matthew Kerle