I found one below, just never saw it race
Seriously, I found this quote on Sportscomet:
Lotus used to write "Lotus" instead of "Camel" (1987/88/89/90) and Jordan used to put their drivers' names instead of Benson & Hedges (1998+), for example. McLaren and Ferrari were the first teams to use the "bar code", Once they had ended their relationship with Marlboro,
McLaren also replaced the name "West" with "East" in protest at the advertising ban before the sense of humour police at the FIA made them stop; they subsequently used their drivers' names instead. BAR (British American Racing) got around the advertising ban by naming their team after their tobacco sponsor, British American Tobacco.