I reckon this is just media fodder, we are in the holiday break after all, and Ferrari is covering all the bases. Most teams will have started their programmes for next season, but I see nothing in the paras below (from racer.com) that suggest Ferrari have given up looking for wins or making this years car faster.
"At the start of September, we will concentrate solely on next year, because we have already defined all the updates for the 150° Italia [the 2011 car], at least up until mid-October," said Domenicali. "Sure, if something was to change, then we would react accordingly.
"In fact, apart from the area that concerns the exhausts, [and] on August 23 the Technical Working Group should shed some light on all the grey areas, the regulations are practically unchanged and therefore, development on today's car can also be useful for next year............
Domenicali said the aim for the rest of the season was to keep pushing for victories and pressuring Red Bull.