Numbers up for the F1 gang

[Monty]

I follow most of the UK and World superbike pack. I was told that the number 69 was oversubscribed in every bike category.
Obviously F1 drivers are a different breed to the bikers 

[Dare]

Button was 22 when he won the world championship in 2009. Other wise just their lucky number I guess? 

Button was 29 when he won the championship

[Scott]

I like the numbers.  And I hope they are big and bold.

I think Kimi's in talks for 7Up sponsorship 

[F1fanaticBD]

I like this number system, it does give drivers a new identity, and surely a lot of merchandising option. Yeah its a new thing in F1, people should be skeptical about it, but I have a feeling in the end, it may not be the worst of the decision the FOM/FIA has taken for the sports.

[John S]

I like this number system, it does give drivers a new identity, and surely a lot of merchandising option.

Looks like you're right about marketing opportunities BD. It would appear Max Chiltern has pulled a coup, of sorts, he's gone for the number four, as in :- M4X.     Now isn't that F4NT4STIC.