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Author Topic: Heineken New F1 Series Sponsor  (Read 3250 times)

Online cosworth151

Heineken New F1 Series Sponsor
« on: May 12, 2016, 01:32:50 PM »
Heineken Beer has signed on as a series sponsor of F1. The trackside adverts will appear starting at Montreal next month. The five year deal is reportedly valued at $150 million.

Many will remember a few years ago when Foster's had a similar deal.

http://www.racer.com/f1/item/129313-heineken-set-to-enter-formula-1-as-sponsor


“You can search the world over for the finer things, but you won't find a match for the American road and the creatures that live on it.”
― Bob Dylan

Offline F1fanaticBD

Re: Heineken New F1 Series Sponsor
« Reply #1 on: May 12, 2016, 04:19:46 PM »
Rolex is way out of my budget, so going to have a Heineken for this, its within my range. Cheers  :D
Keep running the fast cars, you will be never out of girls

Offline lkjohnson1950

Re: Heineken New F1 Series Sponsor
« Reply #2 on: May 12, 2016, 07:13:09 PM »
Had a few Heinekens, not a fan.
Lonny

Online cosworth151

Re: Heineken New F1 Series Sponsor
« Reply #3 on: May 12, 2016, 08:46:20 PM »
We used to joke (but it was probably true) that more Fosters was consumed in Indy on F1 week-end than in all of Indiana for the rest of the year.  ;)
“You can search the world over for the finer things, but you won't find a match for the American road and the creatures that live on it.”
― Bob Dylan

Offline F1fanaticBD

Re: Heineken New F1 Series Sponsor
« Reply #4 on: May 13, 2016, 01:31:15 AM »
Rolex is way out of my budget, so going to have a Heineken for this, its within my range. Cheers  :D

We decided to stick with Chivas Regal, sorry Heineken  :P
Keep running the fast cars, you will be never out of girls

Offline BraydenSoh

Re: Heineken New F1 Series Sponsor
« Reply #5 on: May 14, 2016, 11:03:48 AM »
Big fan of Heineken here!
'The world has enough for everyone's need, but not enough for everyone's greed.' - Mahatma Gandhi

Online Dare

Re: Heineken New F1 Series Sponsor
« Reply #6 on: May 14, 2016, 01:14:20 PM »
I wonder how the non drinking Arab countries feel about
having Heineken for a sponsor.
Mark Twain once opined, "it's easier to con someone than to convince them they've been conned."

Online Jericoke

Re: Heineken New F1 Series Sponsor
« Reply #7 on: May 15, 2016, 02:16:35 PM »
I wonder how the non drinking Arab countries feel about
having Heineken for a sponsor.

I'm guessing they'll take it pragmatically.  After all, the UAE controls most of the world's ports, which is how alcohol gets where it's going

Offline lkjohnson1950

Re: Heineken New F1 Series Sponsor
« Reply #8 on: May 16, 2016, 04:37:26 PM »
Didn't they make teams remove all alcohol sponsors in the past in at least some of the countries?
Lonny

Online cosworth151

Re: Heineken New F1 Series Sponsor
« Reply #9 on: May 16, 2016, 09:07:18 PM »
I think that the Foster's deal excluded the races in Arab countries. I think it also mandated sale at all of the other venues. At Indy, one could buy a Foster's 24.4 oz "oil can" for the same price as 12 oz cans of other beers. Guess what most people got.
“You can search the world over for the finer things, but you won't find a match for the American road and the creatures that live on it.”
― Bob Dylan

 


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