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Author Topic: Haas Looses Title Sponsor - Again  (Read 168 times)

Offline cosworth151

Haas Looses Title Sponsor - Again
« on: September 11, 2019, 03:26:10 PM »
  • Publish
  • This time it looks like it's really happened.

    It looks like the on again-off again saga of Haas F1 & Rich Energy Drinks is finally off for good. The team has issued the following statement on their website:

    Haas F1 Team and Rich Energy have amicably agreed to end their partnership together in the FIA Formula One World Championship with immediate effect. While enjoying substantial brand recognition and significant exposure through its title partnership of Haas F1 Team in 2019, a corporate restructuring process at Rich Energy will see the need for a revised global strategy. Subsequently, Haas F1 Team and Rich Energy concluded a termination of the existing partnership was the best way forward for both parties. Haas F1 Team would like to express its thanks and best wishes to the stakeholders at Rich Energy.

    https://www.haasf1team.com/news/haas-f1-team-statement-rich-energy

    From what I've gathered from other sources, the cars will continue to wear the black & gold livery for the remainder of the season, without the Rich Energy logos.


    “You can search the world over for the finer things, but you won't find a match for the American road and the creatures that live on it.”
    ― Bob Dylan

    Offline Jericoke

    Re: Haas Looses Title Sponsor - Again
    « Reply #1 on: September 11, 2019, 09:44:10 PM »
  • Publish
  • The Rich Energy people don't sound like fun people to do business with.  It's frustrating when people like that get ahead in life, so I do get the satisfaction of watching them stumble.  (Petty, sure, I know)

    I do like how the Haas cars look though!  Hopefully they can find someone with similar colouring for the future.  Duracell?