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How did F1 podium bubbly spraying start & what's the cost?

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John S:

RacingNews365COM has done some calculations along with history of winners spraying Champagne/bubbly after races.

cosworth151:
Knowing Liberty (and Bernie before them) the way we do, do any of us doubt the the vintners pay heavily to be "the official bubbly of F1" & have their name & logo all over the podium?  ;)

It would be interesting to find out how that contract works around the middle eastern races that don't allow alcohol and substitute sparkling fruit juice. 

Jericoke:
Celebrating his win at the 1978 Canadian Grand Prix Gilles sprayed beer on the podium.
(For those who are curious about Labatt's 50 and haven't tried it... don't)


http://en.espn.co.uk/f1/motorsport/image/51079.html

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