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Lewis' Veggie Neat Burger chain crashes & burns

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John S:
Whilst not good for former employees I'm sure Lewis can use losses against tax on other business interests, it's not like he's short of a mil or 2.  ;)

New Lewis Hamilton setback as Neat Burger chain enters liquidation

Neat Burger, the vegan burger chain backed by the likes of Ferrari F1 driver Lewis Hamilton and Hollywood star Leonardo DiCaprio, has entered liquidation.

It comes just days after Hamilton unveiled a new product by his non-alcoholic drinks brand Almave.

As reported at the time by PlanetF1.com, Neat Burger closed the last of its British-based restaurants in April – at the cost of around 150 jobs – having racked up significant financial losses over recent years.

The meat-free burger chain was founded by a number of celebrities in 2019, opening a string of restaurants in London as well as setting up branches in Milan and New York, with the latter closing in the summer of 2024.

The company closed half of its eight London restaurants in 2023 after posting alarming losses, including a loss of £7.9million in 2022, with Neat Burger’s branch in Camden given a humiliating two-star food hygiene rating last year.

It has emerged that Neat Burger appointed FRP Advisory as its liquidator on July 22, five days before Hamilton competed in F1’s Belgian Grand Prix at Spa.

Above story courtesy of Oliver Harden, Planetf1.com, Today.

cosworth151:
Not the first (nor probably the last) celeb restaurant chain to go under. I could say that meatless hamburgers and no-alcohol beverages seem to go together but I won't. 

Jericoke:

--- Quote from: cosworth151 on August 11, 2025, 04:24:41 PM ---Not the first (nor probably the last) celeb restaurant chain to go under. I could say that meatless hamburgers and no-alcohol beverages seem to go together but I won't.

--- End quote ---

I do wonder if the celebs are really involved in these businesses, or if it's just using their name to drum up the real investors?

I've yet to try a veggie burger I like, but I'm not opposed to the idea, so I've tried several.  As for non alcohol drinks, I find I'm having those more and more.  I really like the zero alcohol Heineken (which I only tried because of Sir Jackie's endorsement)

Dare:
I wonder how the tv chefs restaurants are doing on Vegas with tourism
way down in the US?

John S:

--- Quote from: Dare on August 11, 2025, 09:27:56 PM ---I wonder how the tv chefs restaurants are doing on Vegas with tourism
way down in the US?

--- End quote ---

Where you all going instead Dare; Mexico, Cuba or Canada?  :DD

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