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2026 TGR Haas First Look

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Jericoke:
https://www.formula1.com/en/latest/article/first-look-haas-show-off-their-new-livery-for-2026-f1-season.5h7RFMnGXxpcmIVY3D56Xi

Toyota Gazoo Racing Haas has unveiled what their 2026 car will look like.

It's a clean look, I was expecting more red, both with Haas and Toyota corporate colours.

The big GR on the engine cover looks nice, but certainly feels a little weird for a title sponsor.  Are we bringing back the days of win on Sunday, sell on Monday?  Is someone really going to watch Haas come in 6th and 9th and say, hell yeah, I'm getting me a Supra?

John S:
Think Toyota are quite happy with white Jeri, after all White is the traditional International motor racing colour for Japan just as British Racing Green, Italy's Rosso Corsa Red, and Bleu for France.  :D

On your second point I reckon Toyota are investing low cost on periphery to keep options open in case other car brands make market strides due to rise in their popularity from engine development.
Who knows maybe we'll see a Toyota PU in a Haas in the coming years

Jericoke:

--- Quote from: John S on January 20, 2026, 12:02:06 AM ---Think Toyota are quite happy with white Jeri, after all White is the traditional International motor racing colour for Japan just as British Racing Green, Italy's Rosso Corsa Red, and Bleu for France.  :D

On your second point I reckon Toyota are investing low cost on periphery to keep options open in case other car brands make market strides due to rise in their popularity from engine development.
Who knows maybe we'll see a Toyota PU in a Haas in the coming years

--- End quote ---

True, I did forget that White is the Japanese racing colour.  Makes since since the 'American' HAAS team already raced under Russian colours lol.

I thing Toyota's approach to Haas is great, they're inching in, ready to take advantage if things go well, and back off if things go poorly (assume the same thing for Ford at Red Bull).  Just the GR logo is aimed at enthusiasts.  I suppose its no different than AMG for Mercedes or Alpine for Renault.  Maybe advertising Gazoo Racing makes more sense than Toyota, given I'm not going to buy a GR, nor Alpine, nor Aston Martin, nor Ferrari, nor Audi, nor AMG.  Hell, I'm not even going to buy a can of Red Bull....

cosworth151:
I'm glad I stocked up on team gear during their pre-Gadzooks Racing close out sale  ;)

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