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Author Topic: Brawn reveals name change dilemma at start  (Read 2880 times)

Offline John S

Brawn reveals name change dilemma at start
« on: October 21, 2009, 03:43:19 PM »

So we could all have been cheering on the Tyrrell team instead of Brawn, just goes to show how self effacing Ross really is.

F1's new constructors' world champions considered reviving the famous Tyrrell name before settling on Brawn GP, boss Ross Brawn has revealed.

Debriefing the team's achievement, the Briton said deciding on a brand identity for the Brackley-based squad in the wake of Honda's departure had been a quandary earlier this year.

Brawn, and other members of senior management including Nick Fry, bought the outfit from Honda for a single symbolic British pound, and discussed calling their new team 'Pure Racing', the 54-year-old revealed.

"We went through a lot of permutations. Pure Racing was one, we looked at Tyrrell, too," Brawn said.

Tyrrell, founded in the late 50s by the late Ken Tyrrell and the winner of four drivers' and constructors' titles, was sold to Honda's predecessor British American Racing in 1998. 
 
"In the end, Caroline McGrory, our legal secretary, said 'let's call it your name' and there didn't seem to be any objections,” Brawn said. “I felt awkward. It is an odd thing."

As is customary, the Brawn GP logo will now be added to the Formula One constructors' trophy, which will be presented by the FIA at its awards gala later this year.

"It was awkward at the beginning, seeing my name there as the team name,” he continued. “But I am very proud and honoured that my name is carried by the team.”

E.A. © CAPSIS International




Racing is life - everything else is just waiting. (Steve McQueen)

Offline Willy

Re: Brawn reveals name change dilemma at start
« Reply #1 on: December 12, 2009, 03:12:06 AM »
The Tyrrell name has a rich history with the likes of Jackie Stewart and FRancios Cevert as some of it's names from the past.
A hard name to live up too, and I'm sure Ross thought about that.

Offline Scott

Re: Brawn reveals name change dilemma at start
« Reply #2 on: December 12, 2009, 09:19:47 AM »
I think Brawn GP is brilliant and will be sorry to see it changed in the name of corporate sponsorship.
The Honey Badger doesn't give a...

Offline Ian

Re: Brawn reveals name change dilemma at start
« Reply #3 on: December 12, 2009, 09:30:19 AM »
Yup, I am also sorry to see the name Brawn GP disappear, it had a good ring to it and I think Ross deserves to keep it.
An aircraft landing is just a controlled crash.

david1275

  • Guest
Re: Brawn reveals name change dilemma at start
« Reply #4 on: December 12, 2009, 09:53:50 PM »
If anyone deserved to have a team bare their name it's Ross Brawn. The man is a genius and a modest one at that, shame we are losing the Brawn team name.

Offline cosworth151

Re: Brawn reveals name change dilemma at start
« Reply #5 on: December 12, 2009, 10:58:08 PM »
I likes it to. I wish they would have done what BMW did when they took over Sauber. Mercedes-Brawn would have had a nice ring to it.
“You can search the world over for the finer things, but you won't find a match for the American road and the creatures that live on it.”
― Bob Dylan

david1275

  • Guest
Re: Brawn reveals name change dilemma at start
« Reply #6 on: December 13, 2009, 11:07:39 AM »
It would have to be Brawn Mercedes for me Cos.  :good:

Offline Dare

Re: Brawn reveals name change dilemma at start
« Reply #7 on: December 13, 2009, 02:20:51 PM »
It would have to be Brawn Mercedes for me Cos.  :good:


my pick as well
"The
democracy will cease to exist when you take away from those
who are
willing to work and give to those who would not."
--
Thomas
Jefferson

 


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