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F1 News & Discussions => General F1 Discussion => Topic started by: Robem64 on January 15, 2018, 02:34:54 PM

Title: Logo woes
Post by: Robem64 on January 15, 2018, 02:34:54 PM
Maybe they'll need to rethink that new logo after all

http://www.telegraph.co.uk/business/2018/01/14/formula-one-post-it-note-maker-3m-clash-logo-redesign/ (http://www.telegraph.co.uk/business/2018/01/14/formula-one-post-it-note-maker-3m-clash-logo-redesign/)
Title: Re: Logo woes
Post by: Monty on January 15, 2018, 04:19:43 PM
I knew I had seen it before, I walk past pallet loads of 3M Futuro product everytime I visit one of our customers and the 'F' does look almost identical!
Title: Re: Logo woes
Post by: lkjohnson1950 on January 15, 2018, 06:03:22 PM
Here's a look at the 3M logo.

http://www.thedrum.com/news/2018/01/15/formula-one-head-collision-3m-over-logo-similarities (http://www.thedrum.com/news/2018/01/15/formula-one-head-collision-3m-over-logo-similarities)
Title: Re: Logo woes
Post by: Andy B on January 15, 2018, 11:39:09 PM
Maybe there is a god!
Good bye and good riddance rri.
Title: Re: Logo woes
Post by: Jericoke on January 16, 2018, 03:01:00 PM
What happened to the legion of lawyers scouring the Web for F1 copyright violations under Bernie?  Were they all fired?  Not one of them bothered to check for violations of the new logo which would have found Futuro right away?

(Does this remind anyone else of the hasty rebranding of the Ford Futura to Fusion when Ford discovered they lost the trademark to Pep Boys tire brand?)
Title: Re: Logo woes
Post by: Alianora La Canta on January 16, 2018, 03:15:33 PM
My guess is that Liberty has a different legal department, since it would have needed its own long before acquiring F1, and apart from motorsport-specific law, the needs would not be notably different (all the other differences I can think of would have been known to Liberty from previous acquisitions). Trademarks are not motorsport-specific law...
Title: Re: Logo woes
Post by: cosworth151 on January 16, 2018, 10:49:24 PM
I won't miss it.

Futura was a Ford brand long before Pep Boys. In the 80's, it was a deluxe Fairmont. In the 60's, it was a deluxe Falcon. It started as a one-off show car, the 1955 Lincoln Futura. That was the car that George Barris turned into the TV Batmobile 10 years later. Futura was a long time staple of Ford's Australian line up.
Title: Re: Logo woes
Post by: Dare on January 17, 2018, 12:12:49 AM
Looks like all they had to do was paint it black and stick
Adam in it
Title: Re: Logo woes
Post by: Jericoke on January 17, 2018, 01:43:42 AM
I won't miss it.

Futura was a Ford brand long before Pep Boys. In the 80's, it was a deluxe Fairmont. In the 60's, it was a deluxe Falcon. It started as a one-off show car, the 1955 Lincoln Futura. That was the car that George Barris turned into the TV Batmobile 10 years later. Futura was a long time staple of Ford's Australian line up.

That's why Ford assumed they still had the trademark, but they never stopped Pep Boys from using Futura, and if you don't enforce a copyright, you lose it (hence companies like FOM over reacting).  Ford didn't learn their lesson, and let someone else take the GT40 copyright too.
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