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F1 News & Discussions => General F1 Discussion => Topic started by: cosworth151 on May 12, 2016, 01:32:50 PM

Title: Heineken New F1 Series Sponsor
Post by: cosworth151 on May 12, 2016, 01:32:50 PM

Heineken Beer has signed on as a series sponsor of F1. The trackside adverts will appear starting at Montreal next month. The five year deal is reportedly valued at $150 million.

Many will remember a few years ago when Foster's had a similar deal.

http://www.racer.com/f1/item/129313-heineken-set-to-enter-formula-1-as-sponsor

Title: Re: Heineken New F1 Series Sponsor
Post by: F1fanaticBD on May 12, 2016, 04:19:46 PM

Rolex is way out of my budget, so going to have a Heineken for this, its within my range. Cheers  :D

Title: Re: Heineken New F1 Series Sponsor
Post by: lkjohnson1950 on May 12, 2016, 07:13:09 PM

Had a few Heinekens, not a fan.

Title: Re: Heineken New F1 Series Sponsor
Post by: cosworth151 on May 12, 2016, 08:46:20 PM

We used to joke (but it was probably true) that more Fosters was consumed in Indy on F1 week-end than in all of Indiana for the rest of the year.  ;)

Title: Re: Heineken New F1 Series Sponsor
Post by: F1fanaticBD on May 13, 2016, 01:31:15 AM

Quote from: F1fanaticBD on May 12, 2016, 04:19:46 PM

Rolex is way out of my budget, so going to have a Heineken for this, its within my range. Cheers  :D

We decided to stick with Chivas Regal, sorry Heineken  :P

Title: Re: Heineken New F1 Series Sponsor
Post by: BraydenSoh on May 14, 2016, 11:03:48 AM

Big fan of Heineken here!

Title: Re: Heineken New F1 Series Sponsor
Post by: Dare on May 14, 2016, 01:14:20 PM

I wonder how the non drinking Arab countries feel about
having Heineken for a sponsor.

Title: Re: Heineken New F1 Series Sponsor
Post by: Jericoke on May 15, 2016, 02:16:35 PM

Quote from: Dare on May 14, 2016, 01:14:20 PM

I wonder how the non drinking Arab countries feel about
having Heineken for a sponsor.

I'm guessing they'll take it pragmatically.  After all, the UAE controls most of the world's ports, which is how alcohol gets where it's going

Title: Re: Heineken New F1 Series Sponsor
Post by: lkjohnson1950 on May 16, 2016, 04:37:26 PM

Didn't they make teams remove all alcohol sponsors in the past in at least some of the countries?

Title: Re: Heineken New F1 Series Sponsor
Post by: cosworth151 on May 16, 2016, 09:07:18 PM

I think that the Foster's deal excluded the races in Arab countries. I think it also mandated sale at all of the other venues. At Indy, one could buy a Foster's 24.4 oz "oil can" for the same price as 12 oz cans of other beers. Guess what most people got.