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Author Topic: New brand launches  (Read 2106 times)

The Stig

  • Guest
New brand launches
« on: June 05, 2007, 06:11:14 PM »
London 2012's new brand and vision were launched today by Sebastian Coe and London 2012 ambassadors.

The new Olympic emblem is based on the number 2012 - the year the Games take place and includes the Olympic Rings and the word London.

For the first time the Olympic Games and Paralympic Games emblems have been based on the same core shape.

Available in four colours – pink, blue, green and orange - the new emblem is modern and will be dynamic, evolving in the years between now and 2012.

It symbolises the Olympic spirit and the ability of the Games to inspire people to take part - not just as spectators, but as volunteers, in the Cultural Olympiad and more.

Launching the brand at the Roundhouse in North London, London 2012 Chair Seb Coe said: "London 2012 will be 'Everyone's Games', everyone's 2012. This is the vision at the very heart of our brand. 

"It will define the venues we build and the Games we hold and act as a reminder of our promise to use the Olympic spirit to inspire everyone and reach out to young people around the world.

"It is an invitation to take part and be involved."

What do you think of the Logo??.....Hope The Wizard uses a different Agency for his new Branding Ideas.
« Last Edit: June 05, 2007, 06:15:07 PM by The Stig »



Offline Ian

Re: New brand launches
« Reply #1 on: June 05, 2007, 09:27:31 PM »
Too true Stig, it's pathetic, my 9yo son could do better and I'd even let him keep a couple of quid out of the £400,000 it cost.
An aircraft landing is just a controlled crash.

Offline cosworth151

Re: New brand launches
« Reply #2 on: June 06, 2007, 12:22:27 AM »
What was it before it broke into pieces?
“You can search the world over for the finer things, but you won't find a match for the American road and the creatures that live on it.”
― Bob Dylan

Offline Wizzo

Re: New brand launches
« Reply #3 on: June 06, 2007, 10:07:53 AM »

An animated display of London’s jigsaw-style 2012 Olympics logo, which has drawn an unfavourable public response, was removed from an official website Tuesday following concern it could trigger epileptic seizures.

Epilepsy Action, a British health charity, said 10 people had complained about the animation and some had suffered seizures from watching images depicting a diver plunging into a pool.

The Olympic group said it has taken steps to remove the animation from the website and will now re-edit the film.

The logo was unveiled Monday and within hours an online petition was established asking for a new design.

London’s Design Museum founder Stephen Bayley said the logo was “a puerile mess, an artistic flop and a commercial scandal.”

The online petition to scrap the proposed logo for the London Olympics in 2012 is proving very popular, over 25,000 people have signed the petition to have the logo changed to something more suitable.

"I feel it is an embarrassment and portrays our country in the worst possible way," said Jonathan Ellis, who started the petition.

"The original London 2012 Logo was better by far. We need a new logo now, or at least a return to the old one!

"I am proud and excited about the Olympics coming to London, and the UK, and it is for this very reason that we need to get this terrible logo dropped as soon as possible."

The petition was set up shortly after the logo was announced to the press and has pulled in huge numbers of people in just a single day, including one person who claims to be the designer's brother.

"The new emblem is dynamic, modern and flexible. It will work with new technology and across traditional and new media networks," said the sporting event's organisers.

"It will become London 2012's visual icon, instantly recognisable among all age groups, all around the world."

 
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Wizzo

Offline cosworth151

Re: New brand launches
« Reply #4 on: June 06, 2007, 01:56:43 PM »
Could a Yank make suggestion? How about this for a London Olympic logo? No epilepsy issues, but it might cause Bernie to spaz out.

“You can search the world over for the finer things, but you won't find a match for the American road and the creatures that live on it.”
― Bob Dylan

 


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