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Author Topic: Marko - Red Bulls worst PR nightmare  (Read 813 times)

Offline Monty

Marko - Red Bulls worst PR nightmare
« on: September 15, 2021, 01:11:05 PM »
https://www.planetf1.com/news/helmut-marko-show-lewis-hamilton-is-injured/

He just doesn't know when to keep his mouth shut.
Mercedes have not made an issue of any possible injury to Hamilton and Hamilton has just said that some stiffness and headaches have got worse so he thinks he should get checked before the next race.
No 'song & dance' yet it could have been so much worse.
But Marko still has to make callous and unnecessary remarks. The Red Bull PR machine must be cringing!
« Last Edit: September 15, 2021, 05:00:16 PM by monty »



Offline Jericoke

Re: Marko - Red Bulls worst PR nightmare
« Reply #1 on: September 15, 2021, 04:31:08 PM »
I know from playing soccer (football) that the sort of injury Hamilton had wouldn't have felt bad while the adrenaline was till pumping.  It probably wouldn't have felt bad for the rest of the day, he's thankful to be  live, and probably achy all over from the experience.  A couple days later though, that's you realize some aches aren't going away and maybe there's a real problem.

With the neck, sleeping can really set it off.  A little neckstrain can become a lot of neckstrain with the wrong pillow.

Certainly something Angela should be able to help him with though, and if she can't, definitely need a medical opinion.

Offline Alianora La Canta

Re: Marko - Red Bulls worst PR nightmare
« Reply #2 on: September 16, 2021, 11:12:04 AM »
I think Lewis will go for a "belt and braces" approach with this one. No prizes for toughing it out if it stops him doing a race later on.
Percussus resurgio
@lacanta (Twitter)
http://alianoralacanta.tumblr.com (Blog/Tumblr)

Offline cosworth151

Re: Marko - Red Bulls worst PR nightmare
« Reply #3 on: September 16, 2021, 01:50:17 PM »
Even when I was racing on dirt, the standard comment to a driver that had just had a hard hit was, "You're gonna feel that one tomorrow."
“You can search the world over for the finer things, but you won't find a match for the American road and the creatures that live on it.”
― Bob Dylan

Offline Willy

Re: Marko - Red Bulls worst PR nightmare
« Reply #4 on: September 18, 2021, 10:21:50 PM »
Every time Marko opens his mouth, nonsense spews forth.
He is a complete moron and Red Bulls marketing and PR people must roll their eyes and wish they could find a way to muzzle him. But, since he is tight with the owner, he gets away with saying anything his twisted mind can imagine.

Offline Andy B

Re: Marko - Red Bulls worst PR nightmare
« Reply #5 on: September 19, 2021, 04:55:34 AM »
It's not just in F1 that Marko as Red Bull has attitude towards others take a look at this link below they are taking a gin company to court because their name, Bullards, has the word Bull in it and they think it will cause confusion. This is not their first time playing this game as they did the same with a Norwich company, Redwell, because they had Red in their name they eventually dropped that case.
You couldn't make it up!

https://www.bbc.com/news/uk-england-norfolk-58607923
Once you have retired every day is a Saturday!

Offline Jericoke

Re: Marko - Red Bulls worst PR nightmare
« Reply #6 on: September 19, 2021, 01:19:23 PM »
It's not just in F1 that Marko as Red Bull has attitude towards others take a look at this link below they are taking a gin company to court because their name, Bullards, has the word Bull in it and they think it will cause confusion. This is not their first time playing this game as they did the same with a Norwich company, Redwell, because they had Red in their name they eventually dropped that case.
You couldn't make it up!

https://www.bbc.com/news/uk-england-norfolk-58607923

Trademark laws are insane.  If you don't vigorously defend it, you can lose it.  For example, Google sues media companies that use the term 'Google it', instead of 'Search it with Google'.  You can't trademark a verb, so if 'Google' is a verb, then anyone can use the word Google.

If Red Bull 'allows' anyone to use the world 'Bull' in their drink trademark, then ANYONE can use the word Bull.  Ditto 'Red'.  If anyone can have a drink with bull in the name, or red in the name... then based on precedent, why can't someone have a drink called Red Bull?

Red Bull isn't planning to win the case, but rather have other companies prove specifically why they're allowed to, so future cases have to meet the same standard.

It puts a lot of completely innocent people in the cross fire, but just take a walk through downtown of any major city and see how many people are willing to just rip off trademarks.

Offline Alianora La Canta

Re: Marko - Red Bulls worst PR nightmare
« Reply #7 on: September 24, 2021, 09:30:19 AM »
The trouble is that hundreds, maybe thousands, of companies have been using "Bull", since long before Red Bull existed or even before its founders were born (in the UK alone, there's over 150 pubs with "Bull" in the name, most of which pre-date the Red Bull company). For "Bull", the standard has already been established, much as with "Red" - the word alone cannot constitute a trademark anywhere in the EU, there has to be something else included with it (even if that is also a common word, hence "Red Bull" can be trademarked even though none of its components can), or it has to be within the specific sub-sector and hence confusable with the trademarked product (which in this case I believe would be defined as "non-alcoholic beverages", so gin companies wouldn't qualify unless they're selling a 0% version). The law cannot demand that a company start a case it will inevitably lose (though it can at times require it to pursue questionable cases).

Google is different because they (accidentally) invented a new word. They had something that could easily be trademarked and defended. Amusingly, their original intent "googol" would have been more difficult to defend because although not many companies had that in their name, it was a dictionary word that meant some level of research would be needed before suing. With invented words, the onus immediately goes onto the defendent to say why they used someone else's invented word instead of their own idea or common words.

There's "vigorously defending" something and "inevitably losing the case and, potentially, the trademark, due to vexatious litigation". Red Bull chasing a gin company for a commonly-used word is the latter.
Percussus resurgio
@lacanta (Twitter)
http://alianoralacanta.tumblr.com (Blog/Tumblr)

 


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