This sounds like a joke, but it's not. It has been reported by most of the mainline media.
In an effort to reverse the tailspin in ticket sales and TV ratings, Texas Motor Speedway President Eddie Gossage has put up a “reward” for any helmet tossed during competition. He says he was glad to learn that NASCAR has decided to loosen the reins on drivers this season.
“I’m offering $15,000 for any helmet thrown by a Cup series driver during a race between now and the April 6th Samsung 500,” Gossage said in a statement from TMS released Friday. “I have a huge helmet collection from drivers through the years and it would be great to add to the collection. I’ve seen some helmets thrown during a race and never have they injured anyone or damaged another driver’s car. We’ll see what happens.”
Speedway Motorsports Inc. Chairman and CEO Bruton Smith, told of the reward, noted that “a lot of good things come out of Texas that are extremely clever. We need drama. We don’t have enough drama anymore. We need somebody to get out of the car and slap somebody." Speedway Motorsports Inc. own the Texas track, along with the tracks at Atlanta, Bristol, Charlotte, Las Vegas and Sears Point.
Brian France, NASCAR CEO, said that officials were looking at the situation, “and making sure that our policies of enforcement don’t make it where our drivers can’t express themselves. There are lots of characters in our sport. There’s lots of emotion flying fast and heavy at the events. What you’re always worried about really isn’t necessarily the specific incident, it’s really escalation. That’s what commissioners and officials in any sport are mostly concerned with. But on your way to making sure things don’t escalate, you want to be pretty stern with your penalties. There’s no question it can ... restrict ... the drivers expressing themselves. We want to see more of that.”
Maybe they can bash each other over the head with folding chairs like JPM did at the WWE match.