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Author Topic: Ford get that sinking feeling  (Read 1703 times)

Offline Wizzo

Ford get that sinking feeling
« on: August 15, 2006, 09:23:24 AM »

In a new white paper entitled 'Jaguar’s part in rescuing Ford', UK automotive research firm Trend Tracker’s analyst Michael Wynn-Williams suggests that Ford should consider selling its Ford Credit finance arm, or even Volvo, before potentially selling its premium marques, Jaguar and Land Rover.

Wynn-Williams suggests: “Ford’s recovery strategy must now involve cutting costs by moving production to Jaguar’s biggest market, the United States. At the same time Ford should embolden Jaguar’s British product development skills so that it can once again seduce the market with authentic and forward-looking designs”.

“For Ford to let Jaguar go now would be the beginning of the end for both brands” he added.

The last I heard Jaguar, Land Rover and Aston Martin are the only companies making a profit for Ford in Europe and are effectively keeping Ford a float.

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