British GP introduces Family Ticket

[davewilson]

Silverstone has introduced a new Family Ticket for the practice and qualifying days of this year's British Grand Prix.

The ticket allows two adults and two children to attend Friday practice for a combined price of £79, or the qualifying day for £139.

"We want to introduce the world of Formula 1 and Silverstone to family audiences," said Silverstone's managing director Richard Phillips.

"Fewer young fans are coming in to the sport, and we recognise that something needs to be done to enthuse and engage this market.

"At £79 for the Friday and £139 for the Saturday the new Family Tickets, for two adults and two children, offer fantastic value for money.

"Nothing compares to the ‘live’ on-event atmosphere generated at the British Grand Prix, and the new Family Tickets will provide an affordable ‘entry level’ option for families who may be thinking of coming to the Grand Prix for the first time.

"You never know - one or two may even be inspired to become the next Lewis Hamilton."

The British GP is set to be a spectacular event in 2007, with four home drivers on the grid and Hamilton likely to be in contention for the first British victory at Silverstone since David Coulthard's 2000 triumph.

The Family Tickets go on sale on Monday (30 April).